It's upper management shakeup time at Big Beverage. Only a few weeks after the announcement that Pepsi's CEO was leaving "to spend more time with family," we learn that Coke's North American president is heading up up and away. Donald R. Knauss has been with The Coca-Cola Company (NYSE:KO) for 12 years, and before that worked at all the big names in packaged goods, from Procter & Gamble to Frito-Lay.
While it's said [WSJ, subscription required] that Knauss "stabilized" the North American division, launching products like Coke Blak and Tab Energy and regaining market share from Pepsi, he's been lately dealing with a federal lawsuit filed by 55 U.S. bottlers -- and soft drink sales are still stagnant.
The bigger news than "Donald Knauss is leaving" seems to be that he's going somewhere, a major U.S. company, as chairman and CEO. What? Who? I'll throw a couple of possibilities out there:
- eBay
- Apple
- Gillette (a recently-integrated unit of Procter & Gamble)
- Ford, or GM
- Update: it must be Clorox! Darn, I thought I'd considered all the options, but I forgot the also-ran of the packaged goods world.
Any other ideas?
GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work
PC Upgrades on Byte-Size Budgets -- Savings Experiment


Reader Comments (Page 1 of 1)
8-30-2006 @ 7:24PM
sheldon said...
CEO's under fire but not going anywhere:
Raging eBay sellers might like him to go there.
Home Depot CEO under fire for being an insensitive, over paid tyrant. He would probably work for a lot less then cuurent CEO and maybe he understands customer service.
He can go to TWX and Dick Parsons can go and run for mayor of New York or maybe Icahn will draft him to run a TWX spinoff and accomlish his recent mission to break up the company.
8-31-2006 @ 3:07PM
frank reedy said...
comments? no, not really...