Coke chief is leaving, to go ... where?


donald knauss, where are you going?It's upper management shakeup time at Big Beverage. Only a few weeks after the announcement that Pepsi's CEO was leaving "to spend more time with family," we learn that Coke's North American president is heading up up and away. Donald R. Knauss has been with The Coca-Cola Company (NYSE:KO) for 12 years, and before that worked at all the big names in packaged goods, from Procter & Gamble to Frito-Lay.

While it's said [WSJ, subscription required] that Knauss "stabilized" the North American division, launching products like Coke Blak and Tab Energy and regaining market share from Pepsi, he's been lately dealing with a federal lawsuit filed by 55 U.S. bottlers -- and soft drink sales are still stagnant.

The bigger news than "Donald Knauss is leaving" seems to be that he's going somewhere, a major U.S. company, as chairman and CEO. What? Who? I'll throw a couple of possibilities out there:

  • eBay
  • Apple
  • Gillette (a recently-integrated unit of Procter & Gamble)
  • Ford, or GM
  • Update: it must be Clorox! Darn, I thought I'd considered all the options, but I forgot the also-ran of the packaged goods world.

Any other ideas?

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